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By On Point Tech Solutions

You Fixed It, They Are Happy, And The One Star Is Still Sitting There

On Point Tech blog cover for a post about asking a customer to update a one star review after the problem was fixed

You gave up a Saturday to make it right.

You went back out, you ate the cost, you called them afterwards to check. The customer was genuinely grateful on the phone. They said they appreciated it and they meant it.

The one star is still on your profile. Same words, same number, sitting there in front of every stranger who looks you up this month. And you are allowed to feel a little bit cheated by that.

What you are actually asking for

Be clear with yourself before you open your mouth, because this is where owners fumble it.

You are not asking for a favor. You are asking somebody to update a public statement that is now out of date. The thing they wrote was true when they wrote it. It stopped being true when you fixed it, and they simply have not gone back to the page, because normal people do not think about your Google profile after the problem goes away.

That framing matters, because it is the difference between a reasonable request and a shakedown. One of them you can say out loud.

The line you cannot cross

You cannot offer them anything for it. Not a discount, not a partial refund, not a free service next time, not a gift card.

The second there is a thing on the table, you are buying a review, which breaks the same rule as paying a stranger for five stars. It also changes what you did on Saturday. That was making a customer right. If it turns into payment for a rating, you handed them a reason to doubt the whole thing.

Do not ask them to delete it either. Ask if they would consider updating it, once, and let them decide what it says. If you find yourself explaining what you would like the new version to mention, stop talking.

Timing is most of it

Do not ask in the same breath as the fix.

The moment you finish the repair is the moment you have the least right to ask for anything, because nothing has been proven yet. The customer is relieved, not confident. If you ask right then and the fix fails next week, you have turned a recovered customer into somebody who feels used.

Wait until the fix has held. A few days for a small thing, a couple of weeks for real work. Then call, ask how it is holding up, and let them tell you it is fine. The ask goes after that sentence, not before it.

What to say

Keep it short and give them an exit. Long explanations sound like pressure.

On the phone, after they tell you the repair is holding: "Glad to hear it. One last thing and then I will let you go. The review you left is still up from before we came back out, which is fair enough, it is what happened. If you ever feel like adding a line to it, that would mean a lot to us. Either way we are square and I am glad it is sorted."

By text, if the phone is not how you talk to them: "Checking in, hope the new unit is still behaving. No pressure at all, but if you ever want to update the review you left us, here is the link. Thanks for letting us come back out and fix it."

Then stop. That is the whole ask, it happens one time, and you never bring it up again.

Show them how, because most people cannot find it

Half the reason nobody updates a review is that they genuinely do not know they can.

Somebody who left a review months ago has no idea their own review is editable, and they are not going to hunt for it. So make it a ten second job. Send the link that opens your reviews, and tell them their own review will have an edit option on it when they are signed in with the account they used. If they say they will get to it and nothing happens, that is not a no, it is a person with a full week. You still only asked once.

When it stays up

Plenty of the time it stays up, and this is the part that matters more than the ask.

Your reply is the update. Go edit your own response to that review so it tells the whole story: what went wrong, that you came back out, and what the outcome was. Written plainly, with no complaint about the rating.

"Update from us: we came back out on the 14th, replaced the unit and confirmed it is working. Sorry it took a second visit to get there. Thanks for giving us the chance to fix it."

A stranger reading a one star with that reply under it gets an answer to the question every customer is quietly carrying around, which is what you do when a job goes wrong. Some of your best proof is a bad review you obviously handled.

Do this

  1. 1Wait until the fix has held for a few days or a couple of weeks.
  2. 2Call to check on it and let the customer say it is working.
  3. 3Ask once, after that sentence, and keep it to two lines.
  4. 4Offer nothing in exchange, ever.
  5. 5Ask them to update it if they want to, not to delete it, and do not suggest wording.
  6. 6Send the link and tell them their own review has an edit option when they are signed in.
  7. 7Never mention it a second time.
  8. 8Edit your own public reply to record the fix and the date, plainly.
  9. 9Go collect new reviews so the old one stops being the first thing anybody reads.

Where the card fits

There is no tool that edits a customer's review for you. That part is a phone call and a bit of patience.

What a card does is the thing sitting underneath this whole problem, which is that one stubborn review only dominates a page with too little on it. When every customer who leaves happy taps their phone on a card at your counter and the review page opens, the fixed one star moves down the page on its own, with your reply attached to it. The cards are at shop.optechsol.llc.

The short version

An out of date review is a reasonable thing to mention and a terrible thing to buy. Wait until the fix has proven itself, ask once, offer nothing, show them where the edit button lives and then let it go. If it stays up, edit your own reply so it tells the whole story, and get enough new reviews that the old one is not the first thing a stranger reads.