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By On Point Tech Solutions

There Are Two Of You On Google And Your Reviews Are Split

On Point Tech blog cover for a post about a duplicate Google Business Profile splitting a business's reviews

Somebody tells you they left you a great review last week. You go look. It is not there.

They are not lying and you are not losing your mind. They left it on the other one.

There is a second version of your business on Google. Maybe you moved in 2021 and the old address never really went away. Maybe a manager set one up years ago and nobody remembers the login. Maybe Google built one on its own from other information and it quietly started collecting. Maybe a customer added you as a place that was missing, which they are allowed to do.

Either way, you have been running one business and building two reputations.

Why this is worse than it sounds

It is not just tidiness. A split costs you three separate things.

The obvious one is arithmetic. Thirty reviews on one page and nineteen on another is not forty nine reviews. To anybody searching, you are a business with thirty, competing against somebody with forty nine. All that work is real and half of it is doing nothing for you.

The second is the one nobody notices until it is bad. The duplicate is usually the one you do not manage, which means nobody is replying on it. So half your reviews have thoughtful answers underneath and half sit there in silence, including the angry ones. Strangers do land on that page. What they see is a business that ignores complaints.

The third is worse than both. If the duplicate carries an old address, an old phone number or hours you stopped keeping, it is actively sending people to a door that does not open. Every so often somebody drives there, finds nothing, and writes about it. Now the dead listing is generating its own bad reviews.

Find out if you have one, in about ten minutes

Nobody does this until something breaks, and it takes almost no time.

Search your exact business name plus your city, and read past the first result. Then search your phone number by itself, which is the fastest way to surface a listing you never made. Then search your old address if you have ever moved. Then look at the map, zoom into your block and the blocks around it, and look for your own pin sitting somewhere you have never worked.

Check the review counts on each one you find. Open the reviews on the one that is not yours and look at the dates. If the newest is from four years ago, it is a fossil and it is mostly a link problem. If somebody reviewed it last month, it is live and people are finding it instead of you.

Ask your front desk too. Whoever answers the phone usually knows about the customer who says they called the other number.

What you can actually do about it

The mechanics are Google's and they change, so treat the specifics you find in the product as the truth and this as the shape of it.

The clean outcome is a merge. You claim both, you report the duplicate as a duplicate, and Google combines them. That is what you want, because a merge is the only path where the reviews come with it. Claiming both first matters. It is much harder to do anything about a listing nobody has verified.

The outcomes you do not want are deleting it or letting somebody talk you into closing it as a shortcut. Removing a listing removes its reviews. You are not moving nineteen reviews by pressing delete, you are burning them.

If the duplicate is a genuinely closed old location, marking it permanently closed is honest and it stops the wrong-address problem. Understand the trade. Those reviews stop working for you. Do it anyway if people are showing up at an empty building, because that is costing you more.

Expect this to take a few rounds. It is a support process with humans in it, and the useful posture is patience plus documentation: your license, your signage, your utility bill, anything that proves which one is the real business at the real address.

Do this

  1. 1Run the four searches: name plus city, phone number, old address, and the map around your block.
  2. 2Write down every profile you find, its review count, and the date of its newest review.
  3. 3Claim the one you do not control, then report the duplicate from inside your profile.
  4. 4Ask for a merge. Never ask for a delete, and do not let anyone remove a listing that has reviews on it.
  5. 5If it is a real closed location, mark it permanently closed and accept that those reviews go quiet.
  6. 6Fix every place your review link lives: the cards, the counter, the email footer, the text template, the website. Half of these splits keep growing because your own link points at the wrong page.
  7. 7Check again in ninety days. Duplicates come back, especially after a move or a name change.
  8. 8Keep asking for reviews on the correct profile the whole time. Do not wait for the merge.

The one that is not a duplicate at all

Worth a moment, because it gets confused with this.

If you genuinely operate two locations, you are supposed to have two profiles and they are supposed to have separate reviews. That is not a split, that is the system working. Combining them is neither possible nor desirable. Different post, different problem.

The tell is simple. If both profiles describe the same door, it is a duplicate. If they describe two doors, it is two businesses and it needs two habits.

Where the card fits

There is a reason this keeps happening to businesses that already cleaned it up once.

Every review you collect by pointing somebody at a link is a review that lands wherever that link points. Get the link wrong on one printed thing, one signature block, one saved text, and you are personally feeding the wrong page for months. The reason a tap card matters here is not the tap. It is that the destination lives in one place, you set it once, and every person on your team is pointing at the same profile without having to remember which one. A card from shop.optechsol.llc turns your review destination into a single thing you can be right about.

The short version

Two profiles means half your proof is working for a page you may not control, and strangers are reading the one where nobody replies. Go find it with four searches, claim it, report it as a duplicate and ask for a merge, because deleting it destroys the reviews. Then fix every link you own so the split stops feeding itself, and keep collecting on the real one while Google sorts it out.